I'm not teaching from an ivory tower.
I've spent 24+ years in sales and business development across more sectors than most people work in a lifetime. Retail. Banking. B2B. Consumer sales. Corporate sponsorships. Real estate. Property management. Marketing. Visibility. Photography and videography. Each one different. Each one confirming the same thing.
I hold a Master's in Mass Communication from the University of Florida, the science behind how people communicate, decide, and buy, studied before everyone called it digital marketing, and a Bachelor's in Business Management and Organizational Leadership.
“Business doesn't happen in a vacuum. It happens in between school pickups, grocery runs, reheated coffee, and trying to remember why you walked into the kitchen in the first place.”
I co-own a photography and videography production company with multiple seven figures in lifetime revenue. What started as a full-service creative production business organically grew a lucratively niche branch in youth sports. As our family grew, we made the deliberate choice to pivot: stepping back from client work to be present parents, watching from the sidelines instead of from behind a lens. We still operate on a referral-only basis with clients loyal to us for years. That kind of freedom doesn't happen by accident. It happens by design.
What I couldn't find, I built.
I kept looking for the version of this built for someone like me. A busy professional with real responsibilities, limited hours, and zero patience for advice that only works if you have unlimited startup capital and a content team.
I've coached sales to business owners for years, even when I wasn't formally doing it inside a corporate setting. I've consulted. I've freelanced my expertise. I've been the person people call when something isn't converting and they can't figure out why.
I've climbed corporate ladders. I've led teams and managed people. And I've intentionally climbed back down more than once, because it turned out I was better at selling than babysitting. Also turns out selling paid better.
Now I'm putting it all together in the digital space, so you can capitalize on it without going into credit card debt and kicking yourself for it later. This will evolve into bigger things. But we're starting here, because the normal busy AF woman needs a simple roadmap. Tell me what to do and why. That's it.
My own social media pages are newer and still growing. I've spent years managing other people's visibility so well that I never prioritized my own. Until now. You're catching me at the beginning of that chapter, which means you're early. That's a good place to be.